How To Scale Your Expert Business With Ads

Are you ready to unlock the power of ads to take your expert business to the next level? If so, you won’t want to miss this transformative discussion featuring Christina Bernhard, founder of 3 Eleven Advertising and a true mastermind in scaling businesses through high-performing ad strategies.

In this blog post, we’ll dive into the key insights Christina shared during our recent conversation. Whether you’re just starting with ads or looking to refine your current campaigns, these actionable tips will help you scale effectively without wasting time or money.

1. The Top Mistakes Experts Make with Ads

Christina revealed some of the most common pitfalls coaches and consultants face when running ad campaigns. These costly mistakes often stem from:

• Focusing on vanity metrics instead of meaningful results.

• Ignoring audience segmentation.

• Underestimating the importance of creative testing.

Avoiding these missteps can save you both time and budget, ensuring your ad spend delivers the results you need.

2. The 4 Non-Negotiables of Every Ad Campaign

High-converting campaigns don’t happen by accident. Christina emphasized that every successful ad strategy includes these four essential elements:

• Compelling Creative: Visuals and copy that grab attention and resonate with your target audience.

• Clear Targeting: Understanding and reaching the right audience for your offer.

• Effective Landing Pages: Pages optimized for conversions to make the most of your ad traffic.

• Data-Driven Adjustments: Regularly reviewing performance metrics and optimizing accordingly.

Missing even one of these elements could mean leaving significant income on the table.

3. What’s Working in 2025

The ad landscape is constantly evolving, and staying ahead of the curve is crucial. Christina shared some of the latest trends and strategies driving results in 2025:

• Leveraging AI tools for audience targeting and creative optimization.

• Prioritizing video content, which continues to dominate social platforms.

• Building trust through authentic storytelling in your ads.

By adapting to these changes, you can ensure your campaigns remain relevant and effective.

4. Key Strategies 7-Figure Businesses Swear By

Ever wondered how top-performing businesses scale so quickly? Christina broke down some of the strategies they use to dominate their markets:

• Investing in Retargeting: Re-engaging warm audiences who have already interacted with their brand.

• Scaling Proven Campaigns: Doubling down on ads that perform well while phasing out underperformers.

• Streamlining Sales Funnels: Ensuring a seamless customer journey from ad click to conversion.

These tactics aren’t just for big players—they can be adapted for businesses at any stage of growth.

Ready to Take Action?

If you’ve ever considered using ads to scale your business but felt unsure where to start—or if you’re running ads that aren’t delivering the results you need—this is your opportunity to learn from the best.

Discover how to make ads work for you instead of draining your resources by tuning into the full conversation with Christina Bernhard. Get ready for actionable insights, no-fluff strategies, and a roadmap to scale your business with ads.

🎧 Listen to the episode now: Click here to tune in

Get in Touch with Christina Bernhard

Want to work with Christina to transform your ad strategy? Visit her website to learn more about her services:

🌐 3 Eleven Advertising

Need Help Perfecting Your Funnel?

To ensure your messaging is spot on and your high-converting funnel is ready to scale with ads, apply for a High Ticket Sales Roadmap Call with me. My team and I can help you achieve your goals in 30 days or less.

👉 Apply here: Bossy Heels Masterclass

Get ready to scale your expert business to new heights—because the right ad strategy can make all the difference!