How To Use Gene Keys And Human Design For Sales Growth With Julie Ciardi

Welcome to another special episode of the Bossy Heels Podcast! I'm Elena Dakas, founder and CEO of Bossy Heels, and today we have an incredibly inspiring guest, Julie Ciardi. Julie is a remarkable business coach, and in our conversation, we dive into powerful topics like business strategies, human design, gene keys, and more. Together, we explore how to create generational wealth without feeling overwhelmed or sacrificing precious time with your loved ones.

Introduction to Julie Ciardi

Julie Ciardi is no stranger to success. With a 20-year corporate career culminating as the Vice President of Marketing at IBM, Julie made a bold leap into entrepreneurship in 2018. Her mission? To help women find and pursue the work they are truly meant to do in the world—work that lights them up and aligns with their passions.

The Turning Point: From Corporate to Entrepreneur

Many of us dream of leaving the corporate grind to pursue our passions, but making that leap can be daunting. Julie shared her pivotal moment, a story that many can relate to.

For Julie, the journey wasn't about a single moment but a series of realizations over two decades. Despite her corporate success, she felt an ongoing pull toward entrepreneurship. This feeling was finally catalyzed when IBM required employees to return to the office. With a two-and-a-half-hour commute and three children at home, Julie knew she couldn't make it work. This was the final push she needed to pursue her entrepreneurial dreams seriously.

The Family Decision: Downsizing for Dreams

Making such a significant life change, especially as the primary breadwinner, involves the whole family. Julie and her family made the bold decision to sell their large house and downsize, providing the financial and mental space she needed to grow her business.

While it felt risky and even selfish at times, Julie's vision for the future and commitment to her dream kept her going. This decision was about rethinking what was truly important and being open to new possibilities, proving that we often have more options than we think.

The Entrepreneurial Journey: Overcoming Struggles

Julie’s entrepreneurial journey was far from smooth. Despite her extensive marketing and sales background, the first 18 months were incredibly challenging. She experienced a roller coaster of making some money and then none at all. However, her unwavering belief in her vision and continuous investment in coaching and personal development eventually led to a breakthrough in early 2020.

This breakthrough wasn't about an overnight success story but rather the result of persistent effort and self-belief.

Building a Business Aligned with Your Vision

Post-breakthrough, Julie's business grew rapidly, but she quickly realized that she was building it based on someone else's vision. She had to pivot and realign her business with what truly made her happy and supported her desired lifestyle.

This meant keeping the team lean and focusing on what she loved—creating, teaching, and coaching. Julie emphasizes the importance of building a business that aligns with your values and passions, rather than just following a pre-set path to success.

Conclusion

Julie Ciardi’s journey from a corporate executive to a successful entrepreneur is a testament to the power of following your passion and building a life and business on your terms. Her story is an inspiration for anyone looking to create generational wealth without sacrificing their well-being and personal life.

Stay tuned for more empowering conversations on the Bossy Heels Podcast, where we explore how to achieve success without feeling burnt out or overwhelmed.